*riddhi mishra
Design, AI-led Art Direction, Vibe Curation & Visual Storytelling. Brand Designer at KROST New York. Always open to collaborations, or a chat. Feel free to reach out :) New York City
Campaign
Generative AI
Art Direction
Social Media
Design
Summer 2026 was a digital take on a Mediterranean summer, focusing on the intersection of travel and refined menswear. The goal was to construct a high fidelity environment that simulated on-location photography, utilizing AI to create tatcile imagery.
Still Life
Art Direction
Photography
Design
This study recontextualizes found objects through the lens of mid-century Scandinavian product design. The focus was on capturing the severe elegance and precise lighting of heritage design catalogs.
Campaign
Generative AI
Art Direction
Social Media
Design
Spring 2026 was an exploration of renewal. Set against the backdrop of an open green field to highlight the collection's organic tones. The goal was to utilize AI to simulate soft, natural outdoor lighting and wind-swept movement. Creating a campaign that felt grounded in the freshness of the season.
Publication
Art Direction
Design
Integration of heritage sportswear DNA with contemporary minimalism for a collaborative capsule. Created a visual hierarchy for the digital rollout. Overseeing typography and grid systems to ensure both brand identities remained distinct but cohesive in the final campaign assets.